The Challenge.
CRO Limitations: Old design did not prioritize conversion rate optimization, leading to missed opportunities for customer engagement and sales.
User Experience Issues: The site's layout and navigation were not intuitive, causing difficulties for users trying to find products and complete purchases.
Membership Integration: Implementing a membership system that offers value without overcomplicating the user journey or creating barriers to purchase.
Mobile Responsiveness: Delivering a seamless experience across all devices, as the existing layout was not fully optimized for mobile, affecting conversion rates.
Cart Abandonment: Addressing high cart abandonment rates by refining checkout flow and reducing friction points in the purchasing process.
Main Features
Team
2 UX/UI Designers
1 Project Manager
Full-Stack Developer
Tools Used
Our Process
Ideation & Discussion
Requirement Gathering
Design & Prototype
Development & Testing
Support & Maintenance